Plan, manage and execute social media vision to drive News/our products, customer engagement via social media channels, and team partnerships (i.e. influencers, cross-site events).
Maintain a deep understanding of social media metrics, data analysis, and ownership of data touchpoints.
Contributes and presents strategy, learnings, and recommendations to senior leadership via meetings and document writing
Develops and owns multiple team KPIs for social media strategy in order to drive results toward our business goals over the short and long term.
Provides thought leadership and guidance for social media best practices such as content publishing guidelines, KPI benchmarks, and channel growth strategies across our organization.
Partners with Technical and Business teams to drive system improvements within internal social media tools
Carrying out any other duties assigned by Management.
Requirements
Candidate must possess a University Degree in any relevant field from a reputable institution.
Business Skills Needed:
Proven experience and demonstrated innovation in social media campaign strategy development.
Proven experience in setting social media strategy and content direction.
A tenacious self-starter who can serve as a strong advocate for our company.
Possess exceptional social media marketing and project management skills.
Capable of handling multiple projects at once amidst rapidly changing priorities and comfortable dealing with ambiguity.
Ability to be successful both as an individual contributor and in a team environment, and also will be able to perform at both strategic and tactical levels.
Ability to manage a wide range of responsibilities, thrive on solving challenging problems, and not be afraid to challenge the status quo.
Good analytical/critical thinking with innovative problem-solving skills.