Social Media Account Manager at Yaphi Tech Nigeria Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
31143
Job Views
146

Job Description



Job Description



  • Develop creative and engaging social media strategies

  • Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels

  • Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana and Olapic

  • Create engaging multimedia content (and/or outsource this effectively) across multiple platforms

  • Develop, launch and manage new competitions and campaigns that promote your organisation and brand

  • Form key relationships with influencers across the social media platforms

  • Undertake audience research

  • Manage and facilitate social media communities by responding to social media posts and developing discussions

  • Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights

  • Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity

  • Analyse competitor activity

  • Recommend improvements to increase performance

  • Set targets to increase brand awareness and increase customer engagement

  • Manage, motivate and coach junior staff such as social media executives or assistants

  • Manage a budget for social media activities

  • Educate other staff on the use of social media and promote its use within your company (in-house roles)

  • Encourage collaboration across teams and departments

  • Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles)


Requirements



  • Interested candidates should possess a Bachelor's Degree / HND in relevant fields with 1 - 2 years work experience.


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