Job Description
JOB DESCRIPTION:
We are recruiting a digital marketer to develop, implement, track and optimize our digital marketing campaign, manage social media content and audience across digital channels.
JOB ROLE:
- Plan and execute all digital marketing including SEO/SEM, marketing database, email, bulk sms, social media and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies
Requirements and skills
- Bsc. degree in Marketing or a related field
- Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative in identifying target audiences and devising digital campaigns that engage, inform and motivate the target audience.
- Evidence of social media pages managed in the past; please include links to such pages
- Solid knowledge of website analytic tools (e.g. Google analytics etc)
- Strong analytical skills and data-driven thinking
- Ability to create marketing plans and social media content schedule
- Up to date with latest trends and best practices
- Motion graphics design is an added advantage but not mandatory.