• Application Deadline:
• Position: Social Media Analyst


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Develop content for and monitor online and social conversations and actively participate in them to build brand visibility, thought leadership and solve consumer issues


• Generate, edit, publish and share daily comments and content (original text, images, video or HTML) that builds meaningful connections and addresses issues for application users


• Prioritize key issues and needs, lead the ideation process to support the creation of multiple solutions


• Assist in production and writing knowledge base articles


• Capture and analyze the appropriate social data/metrics, insights and best practices, and then acting on the information


• Maintain a cohesive strategy across all platforms to increase our brand awareness


• Coordinate with theline Managerto design advertising campaigns


• Research how emerging social networks and features can benefit our company


• Identify habits of our online customers and suggest ways to reach a broader audience


• Build and support SEO (Search Engine Optimization) strategies, including optimizing keywords in content marketing projects


• Understanding of integrated marketing communications and the digital media landscape


• Knowledge of social media legal guidelines


• Experience planning social media programs


• Experience writing, editing and crafting content for the social media space


• Excellent writing, editing (photo, video/text), presentation and communication skills


• Mastery in and passion for all social media channels


• Must have active social media accounts


• Knowledge of email and web based tools, CRM tools


• Ability to handle multiple “priority” projects simultaneously and meet established deadlines


• Ability to interact with app users to provide and process information in response to inquiries, concerns, and requests about products and services


• Excellent writing, editing (photo/video/text), presentation and communication skills


• Ability to work independently, take a concept and run with it, whilst keeping team members in the loop on progress and feedback/support needed.


• Great organizational skills to work simultaneously on numerous digital


• Objectives in a comprehensive method


• Excellent customer service skills; a strong desire to help people


• Proactively escalate issues, observations, opportunities, and insights to the engineering group.


• Good knowledge and understanding of Customer needs.

Minimum Requirements

• Minimum of First Degree in Marketing, Communication or Advertising


• First Degree in any field


• MBA or Masters in a related field is desirable


• At least 5 years relevant work experience.


• Fluent in English.

Skills / Physical Competencies:

• Strategic Thinking


• Stakeholder management skills


• Good Communication skills


• Innovative skills


• Social Media skills


• Interpersonal skills


• People Management skills


• Ability to lead change


• Research/Analytical skills


• Presentation skills.

Quality / Technical Competencies:

• Computer & Information Technology Appreciation


• Use of social media and best practise.