Job Description
Alexander George Consulting is a Human Resources and Management Consulting Firm, with the objective of providing valuable, practical, and strategic human resources and business support solutions to SMEs in Africa.
Our client, a group investment company in Lagos, Nigeria, has engaged us to source for a qualified Social Media Manager to join their dynamic growing team.
The Social Media Manager will be required to perform the following duties amongst others:
- Build and execute social media strategy through competitive research, platform determination, benchmarking, and audience identification that will enhance the brand and grow our online audience.
- Curate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.
- Own scheduling of content calendars, and posting to ensure messaging is deployed as per the schedule and is consistent with brand initiatives.
- Champion day-to-day community management of social platforms including daily moderation across social properties. Send periodic newsletters to a selected audience.
- Consistently carry out research on all units that will aid content development.
- Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
- Create monthly analytic reports on audience growth, best-performing tactics, and key conversational threads with the aim of improving social strategy and brand positioning.
- Drive consistent, relevant traffic and leads from our social network presence.
- Curate influencer lists and deploy outreach for brand campaign initiatives.
- Design visuals for all units’ websites, blogs, Facebook, email campaign, Twitter, Instagram, LinkedIn, and TikTok.
Requirements:
- Demonstrable experience in and proof of successful social media management.
- Proficient use of content scheduling tools.
- Familiar with and ability to use visual design tools such as photoshop, canva, illustrator, etc.
- Demonstrable understanding of storytelling and marketing copywriting trends across varied media types.
- Excellent copywriting skills.
- Excellent communication skills.
- Ability to schedule and manage workload.
- A minimum of 4 years experience in social media/digital community management.
- BSc/HND holder from any institution of repute.