Social Media Manager at Smooth Promotions

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
40704
Job Views
121

Job Description



JOB RESPONSIBILITIES



  • Creating and maintaining a social media marketing editorial calendar, with targeted topics outlined for different dates, as well as a plan for where and how that content will be shared

  • Researching, Writing/producing/outsourcing all sorts of content production (written, image-based, video, etc.)

  • Compiling and uploading content, then tracking its performance across the many different social media networks, and the wider web (via forums, social bookmarking sites, etc.)

  • Generate effective social media influencer marketing campaigns, whereby powerful social users are turned into brand advocates who promote the brand’s products, services, etc

  • Monitoring brand and product-related conversations to measure sentiment, watch for pr emergencies, Identify important/relevant discussions, answer questions, etc.

  • Track and measure the performance of all branded channels, including at least Facebook, Youtube, Instagram, Twitter.

  • Plan and oversee all paid social campaigns, including partnerships with influencers.

  • Engage with brand followers and fans on social channels.

  • Conduct social media listening and social media monitoring using appropriate tools.

  • Stay informed about trends and tools in social media, marketing, technology and advertising.


JOB QUALIFICATIONS



  • Bachelor's degree in Mass communication

  •  2 to 5 years post-NYSC experience.

  • Ability to create authoritative and persuasive texts.

  • Flexible and engaging writing style.

  • Knowledge of pertinent engagement metrics.

  • Maximum age of 28 years

  • Able to work well within a team.

  • Proficiency in MS Office tools.

  • Solid analytical skills.

  • Detail-oriented.

  • Strong interpersonal skills.


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