Creating and maintaining a social media marketing editorial calendar, with targeted topics outlined for different dates, as well as a plan for where and how that content will be shared
Researching, Writing/producing/outsourcing all sorts of content production (written, image-based, video, etc.)
Compiling and uploading content, then tracking its performance across the many different social media networks, and the wider web (via forums, social bookmarking sites, etc.)
Generate effective social media influencer marketing campaigns, whereby powerful social users are turned into brand advocates who promote the brand’s products, services, etc
Monitoring brand and product-related conversations to measure sentiment, watch for pr emergencies, Identify important/relevant discussions, answer questions, etc.
Track and measure the performance of all branded channels, including at least Facebook, Youtube, Instagram, Twitter.
Plan and oversee all paid social campaigns, including partnerships with influencers.
Engage with brand followers and fans on social channels.
Conduct social media listening and social media monitoring using appropriate tools.
Stay informed about trends and tools in social media, marketing, technology and advertising.
JOB QUALIFICATIONS
Bachelor's degree in Mass communication
2 to 5 years post-NYSC experience.
Ability to create authoritative and persuasive texts.