On Trade Relationship Manager at Bridgegap Consults Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
41636
Job Views
110

Job Description



Job Description


The purpose of the Regional On-Trade Manager is to lead the On-Trade commercial and non-commercial channels and achieve results for their Region within Amber Drinks, covering all on premise activities including sales, marketing, and distribution. The Manager of On-Trade optimizes sales, distribution, and brand-appearance within the On-Premise channel and leads On-Trade Relationship officers, Marketing teams, Event officers and Brand promoters. Important responsibilities include: building strategies set forth by the national On Trade team; coaching direct reports; managing the regional On-Trade budget, annual goals, and 100% strategy execution in the On-Premise channel and more while developing productive business relationships; and building our plans as directed by CM and HOS. 


Responsibilities



  • Ensure strategies and activities are consistent with Amber guidelines 

  • Allocate resources to achieve the highest return on investment while ensuring we improve the relevance of our product in the On Premise channel 

  • Partner with the Regional Sales Managers to secure a smart and efficient coverage of assigned areas by the team of On-Trade Relationship officers 

  • Spend Four days a week in the field with your On-Trade Relationship Officers and Brand promoters 

  • Ensure team is performing optimally in accounts 

  • Assist the Distributors Managers in completing national on premise distribution strategies and plan 

  • Collaborative efforts to develop joint business plans with essential distribution partners 

  • Build, develop, and lead a somewhat geographically disparate team; ensure career development for entire team. 

  • Develop and motivate direct reports for increased productivity, with a focus on specific and direct feedback.

  • Lead all Training curriculum delivery to direct and indirect reports within region 

  • Spend time with team in office and field to implement Amber standards and training programs 


Qualifications



  • 5+ years of demonstrated ability to lead a team towards established goals

  • On Trade industry knowledge 

  • Experience with markets, sales and distribution, consumer behaviour and competitor activity in FMCG context

  • Bachelor's degree preferred 

  • English, additional languages an advantage 

  • Travel 40-50% 


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