Job Description
Responsibilities:
- Develop marketing communications plan including strategy, goals, budget, and tactics.
- Analyse all Busha’s media coverage and draft appropriate responses.
- Develop media relations strategy, seeking high level placements in print, broadcast, and online media.
- Develop and implement publicity strategies for Busha’s products and services.
- Craft and pitch brand stories across a range of platforms, to promote company presence and improve engagement.
- Manage Ambassador/Brand Influencer relationships.
- Monitor corporate image frequently and ensure it is in compliance with company brand.
- Manage media inquiries and interview requests.
- Leverage existing media relationships and cultivate new contacts within business and industry media.
- Build and maintain relationships with a wide array of media personnel.
- Develop and implement crises communications advice, and media strategy as needed.
- Create content for press releases, by-line articles, and keynote presentations.
- Develop talking points for management and employees as required.
- Evaluate opportunities for partnerships, sponsorships, and advertising on an on-going basis.
- Build relationships with thought leaders to grow industry awareness.
- Coordinate all public relations activities.
- Maintain an understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy regarding them.
The ideal candidate must have;
- A minimum of 5 years relevant experience
- Proven work experience in public relations.
- Strong relationships with both local and national business and industry media outlets
- Strong problem solving, verbal, written and communication skills.
- Ability to work independently with minimum supervision while achieving benchmarks.
- Tech savvy with a strong online presence on one or more social networks.
- Proven track record executing successful public relations campaigns at a local and national level.
- Comfortable and skilled in both broadcast and print media interviews
- Outstanding presentation and public speaking skills.
- Excellent verbal and written communication skills
- Ability to multitask.
Nice to haves;
- Excellent analytical and time management skills
- A demonstrated passion for the Busha mission
- The ability to work effectively with cross-functional teams.
- Strong problem solving, verbal, written and communication skills.
- Ability to work independently with minimum supervision while achieving benchmarks.
- A team player with excellent communication skills
- Experience working in Crypto.