Social Media / Community Manager at Terawork

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
43282
Job Views
105

Job Description



Job Responsibilities



  • Design and implement social media strategy to align with business goals.

  • Generate, edit, publish and share engaging content daily (e.g. original text, photos and videos)

  • Manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, Twitter and YouTube, adapting content to suit different channels and audiences.

  • Form key relationships with influencers across social media platforms.

  • Manage and facilitate social media communities by responding to social media posts and developing discussions.

  • Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights.

  • Optimize content to further encourage community interaction and engagement.

  • Set targets to increase brand awareness and increase customer engagement and loyalty.

  • Develop innovative sales techniques to increase customer satisfaction.

  • Understand the customer base and identify opportunities to build and grow profitable relationships.

  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews.

  • Manage and track budgets for social media activities.

  • Strong understanding of company products or services as well as business position and competition to keep business competitive.

  • Communicate effectively to all stakeholders including senior management and content developers.

  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.

  • Monitor SEO and web traffic metrics.


Required Qualifications



  • Must possess a minimum of First Degree in Marketing or any related field

  • 3 years of proven work experience as a Social Media Manager or a similar role in the Sales department

  • A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers

  • Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc

  • Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels

  • Must be well organized and demonstrate good attention to detail

  • Experience in building a good relationship with clients

  • Must possess intermediate to advanced MS Office skill.

  • Knowledge of branding and marketing strategies

  • Strong problem-solving ability, including metrics-driven thinking and reporting on the results.


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