Design and implement social media strategy to align with business goals.
Generate, edit, publish and share engaging content daily (e.g. original text, photos and videos)
Manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, Twitter and YouTube, adapting content to suit different channels and audiences.
Form key relationships with influencers across social media platforms.
Manage and facilitate social media communities by responding to social media posts and developing discussions.
Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights.
Optimize content to further encourage community interaction and engagement.
Set targets to increase brand awareness and increase customer engagement and loyalty.
Develop innovative sales techniques to increase customer satisfaction.
Understand the customer base and identify opportunities to build and grow profitable relationships.
Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
Manage and track budgets for social media activities.
Strong understanding of company products or services as well as business position and competition to keep business competitive.
Communicate effectively to all stakeholders including senior management and content developers.
Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency.
Monitor SEO and web traffic metrics.
Required Qualifications
Must possess a minimum of First Degree in Marketing or any related field
3 years of proven work experience as a Social Media Manager or a similar role in the Sales department
A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc
Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels
Must be well organized and demonstrate good attention to detail
Experience in building a good relationship with clients
Must possess intermediate to advanced MS Office skill.
Knowledge of branding and marketing strategies
Strong problem-solving ability, including metrics-driven thinking and reporting on the results.