• Application Deadline:
• Position: Social Media Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 5 years


• Location Lagos


• City Lekki


• Job Field Media / Advertising / Branding 
  

Job Overview

• We are looking for a talented Social media marketer who is skilled in generating and driving sales of our solar products across the company's various social media platform.


• You will be working closely with the communuication officer to create original text and video content, managing posts and responding to followers.


• You will manage our company image in a cohesive way to achieve our marketing goals.


• Essentially, As a social media marketerin Salpha Energy, you will focus on increasing sales and revenues, increasing brand awareness through the effective use of social media outlets.

Key Responsibilities

• Increase the company’s revenue by Driving and closing sales through contacts generated from social media ads.


• Generate contacts of potential customers and buyers across the company’s various social media platforms.


• Ensure that the sales target set for the communication department is achieved.


• Produce reports on the sales performance across the company’s various social media platforms.


• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)


• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities


• Using social media marketing tools to create and maintain the company’s brand


• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)


• Working with marketing/sales professionals to develop social media marketing campaigns


• Interacting with customers and other stakeholders via the company’s social media accounts


• Monitor SEO and web traffic metrics


• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements


• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs


• Ensuring brand consistency by collaborating with other teams, like marketing, sales departments.


• Communicate with followers, respond to queries in a timely manner and monitor customer reviews


• Suggest and implement new features to develop brand awareness, like promotions and competitions


• Stay up-to-date with current technologies and trends in social media, design tools and applications.

Requirements

• At least B.Sc in Marketing or any relevant field


• 3 - 5 years experience as a social media officer


• General knowledge of social media marketing, contact calling to drive sales.Search Engine Optimization and internet ranking for web content.


• Excellent telephone marketing skills.


• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention


• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach.


• Understanding of graphic design principles


• Any professional certifications would be an added advantage.