• Application Deadline: Sun, 25 Jun 2023 00:00:00 GMT
• Position: Social Media Analyst


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Description

• Make a minimum of three (3) posts a day on each social media handle according to the approved timelines (Monday to Sunday)


• Write, edit, and publish engaging posts for various social networks, including Facebook, Twitter, LinkedIn, Instagram, Eventbrite, and other online social platforms


• Respond to questions and comments on our social media pages in a timely and accurate manner


• Network with clients and industry professionals by tagging them on posts and commenting on their posts (a minimum of 2 (two) clients and 2 (two) industry experts


• Select and propose appealing images and videos to complement the text


• Update our social media pages with compelling company and industry news


• Track and report on social media insights (traffic, engagement, shares, conversion rates)


• Provide constructive criticism to the content creator and webmaster to help them make improvements


• Write brilliant and engaging blog posts for our website and email marketing efforts


• Create a quarterly schedule for all posts going on social media including training and all approved activities (Timeline: 2nd week of the 1st Month in a quarter)


• Have an up-to-date Social Media monthly calendar plan (Last week of the preceding month)

Qualifications

• Bachelor’s degree in communications or related field


• 3 –5 years post NYSC proven work experience as a Social Media Copywriter or similar role, including previous roles in public relations, journalism, or marketing communications


• Hands-on experience using various social media platforms to advertise


• Solid knowledge of Sales-centric copy-writing, SEO, keyword research, and analytics tools (e.g., Google Analytics)


• Familiarity with organic and paid online advertising


• Basic knowledge of creating web content (text, canvas images, and simple video editing)


• Experience with social media analytics, including Google Analytics and Facebook Insights


• In-depth working knowledge of Facebook, Twitter, Instagram, YouTube, Pinterest, and Google+


• Excellent written and spoken communication skills


• Good interpersonal skills; Pro-active instincts; Good communication skills; poise and self-confidence; Computer application skills: [MS Office suite] 


• Basic knowledge of Photoshop


• Knowledge of UI/UX


• Knowledge of Oil and Gas industry - desirable