Social Media Team Lead at Aspom Travel Agency

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
50638
Job Views
149

Job Description



Job Description:


As a social media team lead, you will be responsible for managing and leading a team of social media professionals to develop and execute social media strategies that align with the organization's goals. You will play a crucial role in building the brand's online presence and engaging with the target audience across various social media platforms.


Responsibilities:



  • Develop and implement social media strategies to increase brand awareness, drive engagement, and generate leads.

  • Manage a team of social media specialists, providing guidance, coaching, and performance feedback.

  • Oversee the creation of engaging and compelling content for social media platforms, ensuring consistency in brand voice and messaging.

  • Monitor and analyze social media metrics and performance to identify areas for improvement and optimize campaigns.

  • Stay updated on the latest trends, tools, and best practices in social media marketing to drive innovation and maintain a competitive edge.

  • Collaborate with cross-functional teams, including marketing, PR, and creative departments, to align social media efforts with overall marketing initiatives.

  • Manage social media budgets, allocate resources effectively, and track ROI for social media campaigns.

  • Build and maintain relationships with influencers, partners, and relevant industry stakeholders to leverage partnerships and expand the brand's reach.

  • Handle escalated customer inquiries and issues on social media, ensuring timely and appropriate responses.

  • Stay informed about industry regulations and compliance requirements related to social media activities.


Requirements:



  • Bachelor's degree in marketing, communications, or a related field.

  • Proven experience (5+ years) in social media management, with at least 2 years in a leadership or team management role.

  • In-depth knowledge of various social media platforms, their algorithms, and best practices.

  • Strong understanding of content marketing, audience segmentation, and targeting strategies.

  • Proficient in social media management tools, analytics platforms, and scheduling tools.

  • Excellent written and verbal communication skills, with the ability to craft compelling and engaging content.

  • Analytical mindset with the ability to interpret data and make data-driven decisions.

  • Strong leadership and team management skills, with the ability to motivate and inspire a team.

  • Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.

  • Only Candidates who reside on the island are encouraged to applied for considerations.


NOTE: AGE 30 - 38 years only will be considered.


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