Ideate, strategize, evaluate, and execute strong public relations strategies and campaigns as well as corresponding brand elements in order to maximize the brand’s equity.
Responsible for building positive relationships with key stakeholders, the public, and the media.
Responsible for overall creative outputs inclusive of web promotional materials, selection of creative agencies, creative briefings, graphics, photography, etc. for the CEO.
Edit and update promotional materials or publications including social media posts, promotional videos, etc for the CEO.
Scout for opportunities for partnerships and advertising while tracking industry trends in line with the CEO’s brand.
Manage and integrate the public relations process into all program activities for the purpose of achieving ROI and maximum positive coverage.
Stay updated on relevant events like exhibitions, networking events, press tours and conferences and supervise the production of publicity materials, photo sessions etc.
Prepare reports on campaign performance for executive management, key stakeholders, and external partners.