• Application Deadline: Tue, 15 Aug 2023 00:00:00 GMT
• Position: Social Media & Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities 

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification 


• Generate, edit, publish and share daily content (original text, images, video or HTML) that  encourages engagements 


• Create editorial calendars and syndication schedules 


• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information 


• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions 


• Create and distribute marketing copy to advertise our company and products 


• Conduct keyword research and use SEO guidelines to optimize content 


• Promote content on social networks and monitor engagement (e.g. comments and shares) 


• Measure web traffic to content (e.g. conversion and bounce rates) 


• Update our websites as needed 

Requirements 

• Proven working experience in social media marketing or as a Digital Media Specialist 


• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills 


• Demonstrable social networking experience and social analytics tools knowledge 


• Adequate knowledge of  CRO and SEO 


• Knowledge of online marketing and good understanding of major marketing channels 


• Positive attitude, detail and customer oriented  with good multitasking and organisational ability 


• Fluency in English 


• BS in Communications, Marketing, Business, New Media,Public Relations or other related discipline