• Application Deadline: Mon, 14 Aug 2023 00:00:00 GMT
• Position: Social Media Manager


• Job Type Remote


• Qualification BA/BSc/HND


• Experience


• Location Not specified


• Job Field Media / Advertising / Branding 
  

Key Responsibilities

• Manage and grow the Company’s presence on all social media channels including but not limited to Facebook, Twitter, Instagram and YouTube.


• Manage the development of or creating engaging digital content for social media channels – which may include videos, memes, blogs, photos, personal testimonies, infographics, etc.


• Ensure content has a high visual and influential impact and meets relevant corporate guidelines.


• Develop and deliver social media optimization (SMO).


• Stay current with social media trends and best practices.


• Research opportunities for new social marketing platforms and select adapt current process to fit client needs.


• Contribute to the communications and marketing planning across the whole organization.


• Lead daily community management across all central brand social media outposts.


• Liaise with internal stakeholders on community management queries/issues.


• Ensure all content is on brand (working across all channels), whilst managing customer expectations as appropriate.


• Use Google Analytics and other data sources to assess impact efficiency of social media activity


• Continually survey the social media landscape to identify new platforms, research and analyze trends/opportunities to grow reach/opportunities to connect or convert core target audience.


• Communicate with industry professionals and influencers via social media to create a strong network.


• Develop appropriate engagement groups to improve engagement and activity on all social media platforms.


• Devise and implement audience development strategies both on and off YouTube to increase viewing and subscriber numbers. A specific focus should be given to grow audience in content.


• Manage the supply of video clips either from in-house or from third- party sources. This includes relationship management of external partners as well as internal service providers such as the Editor & Presenters.


• Manage promotions and live events on the channels.


• Work with Designers and Presenters to create a slate of original content which complements archive clips and delivers on wider business objectives.


• Submit weekly report of all activities and deliverables.


• Perform other duties as assigned by the Management.

Required Qualifications

• Professional qualification, or evidence of training/development in social media marketing and digital marketing

Other Selection Criteria (Skills, Knowledge and Experience):

• In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, YouTube, Twitter, Instagram, Tiktok & etc.) and how they can be deployed.


• Ability to effectively communicate information and ideas in written and verbal format.


• Exceptional writing skills and ability to tailor content to platform.


• Ability to build and maintain client relationships.


• Strong community management experience.


• Avid practitioner and follower of evolving best practices and market trends in social media.


• Expert at leveraging social media analytics to improve performance and impact.


• Strong organizational skills, including the capacity to multitask while maintaining attention to accuracy/details.


• Ability to provide an opinion and explanation, receive critique, coordinate messaging, and create design balancing multiple dynamics.


• Must have a sound knowledge of how to manage Youtube channel effectively and a sound knowledge of effective digital marketing strategies.