Social Media Marketing Specialist at Canonical

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
55004
Job Views
124

Job Description



What your day will look like



  • Create, schedule and publish content and campaigns across multiple social media channels

  • Deliver regular analysis and reporting on social media metrics, content performance and campaigns results

  • Support the growth and nurturing of Canonical’s social media audiences, while increasing engagement rates and valuable actions

  • Develop flair with copywriting  and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action

  • Be responsible for executing A/B and multivariate growth tests

  • Be audience centric, focusing on platform and community moderation, as well as direct audience engagement

  • Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content.

  • Package all of Canonical’s product offerings and educational material creatively, from bare metal, AI, Kubernetes to chats on diversity and CSR.


What we are looking for in you



  • Experience managing social media platforms for tech brands, part of a content team or marketing agency

  • Hands-on knowledge of social media management tools, an understanding of web analytics tools (social and web)

  • Proficiency with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram and Reddit

  • An analytical eye and a good sense for the type of content that performs best depending on platform and objective

  • Experience with educational content funnels, and using video as a core social media marketing asset

  • Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams

  • Excellent verbal and written communication skills, strong content marketer

  • Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality

  • Willingness to travel up to 4 times a year for internal events


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