Social Media Manager at The Yellow Plate

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
5817
Job Views
195

Job Description



Job Summary



  • We are looking for a talented Social Media Manager working remotely to represent our companies by building a social media presence for our brands.

  • The social media manager will be required to run advertising campaigns and drive engagement by creating high-quality original content.

  • You should also engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms.

  • To be successful as a social media manager, you should possess a wealth of pertinent marketing experience.

  • Ultimately, a top-notch social media manager should back their expertise by creating and sharing all relevant technical documents.


Responsibilities



  • Perform research on current benchmark trends and audience preferences

  • Design and implement social media strategy to align with business goals

  • Set specific objectives and report on ROI

  • Generate, edit, publish and share engaging content daily on our all our digital channels and website (e.g. original text, photos, videos and news)

  • Monitor SEO and web traffic metrics

  • Collaborate with other teams, like sales and customer service to ensure brand consistency

  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews

  • Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures and blog layout)

  • Suggest and implement new features to develop brand awareness, like promotions and competitions

  • Stay up-to-date with current technologies and trends in social media, design tools and applications

  • Send out weekly newsletters and manage subscriptions.


Requirements



  • B.Sc Degree in Marketing, ICT or relevant field

  • At least three (3) years of proven experience as a Social Media Manager or similar role

  • Social Media strategist using social media for brand awareness and impressions

  • Experience with Graphic Design applications such as Adobe Creative suite, Canva etc

  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices

  • Understanding of SEO and web traffic metrics

  • Experience with doing audience and buyer persona research

  • Good understanding of social media KPIs

  • Familiarity with WooCommerce sits

  • Excellent multitasking skills

  • Great leadership skills

  • Critical thinker and problem-solving skills

  • Team player

  • Good time-management skills

  • Great interpersonal, presentation and communication skills.


Starting Salary

N80,000 - N100,000 Monthly.

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