Social Media Officer at Youngstars Foundation

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
60363
Job Views
102

Job Description



​​​​​​​Roles and Responsibilities



  • Develop, implement and manage a comprehensive social media strategy for the foundation with priority focus on its activities and project.

  • Lead the social media campaign of increasing our likes and followership on all social media platforms by 5 times by close of the year.

  • Lead all social media campaigns of the organization to achieve their goals.

  • Ensure that our social media efforts result or convert to raising funds for the the foundation projects.

  • Create engaging social media content using storytelling, vox pops and video content models.

  • Work closely with the project teams and others to develop and disseminate content on projectrelated news and learnings.

  • Define, monitor and evaluate important social media analytics.

  • Monitor SEO and web matrix/user engagement and suggest content optimization strategies.

  • Alongside the knowledge management unit, develop field success stories towards giving a human face to the project.

  • Collaborate with counterpart, copywriters, designers and colleagues at the foundation and other implementing partners to develop visually appealing content and schedule campaigns.

  • Utilize the latest social media best practices and technologies.

  • Leverage relationships with industry professionals and influencers to push project contents.

  • Build capacity of relevant staff at the foundation on social media management skills.

  • Ensure our Facebook, Twitter, Instagram and LinkedIn communities receive a high level of support through effective moderation and strong community management

  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews.

  • Oversee all social media accounts including managing design (e.g. Facebook timeline cover, profile pictures and blog layout).

  • Suggest and implement new features to develop brand awareness, like promotions and competitions of the organization.

  • Create the communications and marketing planning across the whole organization.

  • Set specific objectives and report on ROI.

  • Support Communications Team in repurposing and creating fresh content for regular eNewsletters and other direct communication.

  • Expand digital dissemination outlets for information sharing such as websites, webinars, social media, videos, data visualizations, infographics, emails listservs, etc


Skills Requirement



  • A solid understanding and PROVEN EXPERIENCE of the use of a range of social media platforms and content marketing particularly in relation to advertising/branding and customers

  • Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to use of effective storytelling techniques.

  • Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers

  • An eye for detail and the ability to work accurately

  • Organizational skills, with the capacity to prioritize and work across multiple projects

  • Project and campaign management skills


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