Creating and maintaining a social media marketing editorial calendar, with targeted topics outlined for different dates, as well as a plan for where and how that content will be shared
Researching, Writing/producing/outsourcing all sorts of content production (written, image-based, video, etc.)
Compiling and uploading content, then tracking its performance across the many different social media networks, and the wider web (via forums, social bookmarking sites, etc.)
Generate effective social media influencer marketing campaigns, whereby powerful social users are turned into brand advocates who promote the brand’s products, services, etc
Monitoring brand and product-related conversations to measure sentiment, watch for PR emergencies, Identify important/relevant discussions, answer questions, etc.
Track and measure the performance of all branded channels, including at least Facebook, YouTube, Instagram, and Twitter.
Monitoring users' engagement with and feedback on every post
Provide community feedback to the management and stakeholders.
Plan and execute community initiatives and programs.
JOB QUALIFICATIONS
Bachelor's degree in Mass communication
Minumum of 2 years working experience in previous role.
Ability to create authoritative and persuasive texts.