• Application Deadline: Mon, 30 Oct 2023 00:00:00 GMT
• Position: Social Media Officer


• Job Type Full Time


• Qualification BA/BSc/HND , MBA/MSc/MA


• Experience 3 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Overview

• As a Social Media Supervisor, you will play a pivotal role in overseeing and executing the social media strategy for a company or organization.


• You will be responsible for managing a team of social media specialists and ensuring that all social media channels are effectively utilized to achieve the company's marketing and communication goals.


• This role involves strategizing, planning, and monitoring social media activities, as well as staying up-to-date with industry trends to drive engagement and growth.

Key Responsibilities

• Strategy Development: Develop and implement a comprehensive social media strategy aligned with the company's objectives, target audience, and brand identity.


• Team Management: Lead and supervise a team of social media specialists, assigning tasks, setting goals, and providing guidance to ensure they meet their objectives.


• Content Creation: Collaborate with the content team to create compelling and engaging content, including text, images, videos, and other multimedia formats.


• Content Calendar: Create and maintain a social media content calendar, ensuring a consistent posting schedule across all platforms.


• Audience Engagement: Foster a strong online community by responding to comments, messages, and inquiries promptly and professionally.


• Analytics and Reporting: Monitor and analyze social media performance metrics using tools such as Google Analytics, Facebook Insights, and Twitter Analytics. Provide regular reports and insights to improve strategies.


• Advertising Campaigns: Plan and execute paid social media advertising campaigns to increase brand visibility, reach, and engagement.


• Compliance: Stay informed about industry regulations and ensure that all social media activities comply with relevant guidelines and policies.


• Competitor Analysis: Conduct competitive analysis to identify opportunities and trends in the social media landscape.


• Trend Monitoring: Keep up-to-date with social media trends, emerging platforms, and best practices to adapt and improve strategies accordingly.


• Budget Management: Manage the social media budget efficiently, allocating resources for ads, tools, and other necessary expenses.


• Crisis Management: Develop and implement crisis communication plans for potential social media issues or emergencies.

Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field (Master's Degree a plus).


• Proven experience in social media management, with 3 - 5 years in a supervisory or managerial role.


• Strong knowledge of social media platforms, tools, and best practices.


• Excellent written and verbal communication skills.


• Analytical mindset with the ability to interpret data and generate insights.


• Creative thinking and the ability to think outside the box to engage audiences effectively.


• Proficiency in social media advertising and analytics tools.


• Strong leadership and team management skills.


• Crisis management and problem-solving abilities.


• Familiarity with industry regulations and compliance.


• Candidate must reside in Lekki and environs.