Social Media Manager at Global Rainbowbird Partners

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
64492
Job Views
186

Job Description



Job Description



  • Our company is searching for a talented social media officer and digital marketer to create interactive online content and maintain a smooth user interface for our website and social media pages.

  • You'll be responsible for producing content that matches the company's brand, aesthetic, and marketing strategy, including social media graphics, website banners, and promotional artwork.

  • The ideal candidate should be able to efficiently combine creativity, functionality, and technology to produce eye-catching and informative content. In this role, organizational and technical skills are key, and all candidates must possess in-depth knowledge of design software programs.


Responsibilities



  • Support and implement social media strategy for the group ensuring it aligns with the company’s brand

  • Daily management and update of websites and blogs

  • Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc

  • Constant engagement on all social media handles; Facebook, Twitter, histogram, google, google plus, WhatsApp, blogs, Bloomberg etc

  • Drive search engine optimization for the association

  • Developing a content calendar across all platforms ensuring a constant supply of relevant content.

  • Create engaging and professional image and video visuals that reflect client and their brand

  • Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages.

  • Co-develop all association collaterals and online and offline publications.

  • Be responsible for all newsprint, radio and television and all public relations activities.


Digital Designer Responsibilities:



  • Designing, producing, and managing interactive online content, including email templates, social media, and promotional artwork, and informative ebooks.

  • Preparing briefs for each project and presenting design ideas to all the relevant stakeholders.

  • Design, build and maintain our social media presence

  • Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

  • Identify trends and insights, and optimize spend and performance based on the insights

  • Brainstorm new and creative growth strategies

  • Plan, execute, and measure experiments and conversion tests

  • Ensuring consistency in designs and content across all company platforms.

  • Reviewing product positioning and online marketing content to identify room for improvement.

  • Providing advice and guidance on the aesthetic for campaigns, projects, and promotional events.


Requirements



  • Bachelor's Degrees in Digital Design, Graphic Design, or a related field with 3+ years relevant work experience.

  • Proven experience in a professional digital design role.

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Experience in optimizing landing pages and user funnels

  • Experience with A/B and multivariate experiments

  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

  • A portfolio of previous digital design work to showcase experience and creativity.

  • Solid knowledge of design software programs, such as Sketch, and Adobe Creative Suite.

  • Ability to clearly present design ideas and concepts for campaigns and projects.

  • A team player with exceptional organizational and technical skills.


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