• Application Deadline: Tue, 7 Nov 2023 00:00:00 GMT
• Position: Social Media Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  


• Salary Range ₦50,000 - ₦100,000/month
  

Job Description:

• Our client is seeking a talented and experienced Social Media Manager to join our dynamic marketing team.


• As Social Media Manager, you will play a crucial role in creating and executing social media strategies to engage our audience, promote our brand, and drive business growth.

Key Responsibilities:

Strategy Development:

• Develop and implement comprehensive social media strategies that align with the company's goals and target audience.


• Research and stay up-to-date with industry trends and best practices in social media marketing.

Content Creation and Management:

• Create and curate high-quality, engaging, and relevant content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.


• Plan and maintain a content calendar to ensure a consistent posting schedule.


• Work closely with the design team to develop visually appealing and shareable content.

Graphic Design and Video Editing:

• Design eye-catching graphics and visuals for social media posts, including images, infographics, and banners.


• Edit videos for social media content, including promotional videos, interviews, and product demonstrations.

Community Engagement:

• Monitor and respond to comments, messages, and mentions on social media platforms, fostering positive interactions with the audience.


• Implement community management strategies to build and maintain a loyal fan base.

Analytics and Reporting:

• Use analytics tools to track the performance of social media campaigns, evaluate key performance indicators (KPIs), and provide insights for continuous improvement.


• Prepare and present regular reports to the marketing team and management, highlighting successes, challenges, and recommendations.

Social Advertising:

• Develop and execute paid social advertising campaigns to reach specific target demographics and achieve desired objectives.


• Optimize ad campaigns based on performance data.

Influencer Partnerships:

• Identify and collaborate with influencers and brand ambassadors to expand the brand's reach and credibility.

Crisis Management:

• Be prepared to handle and resolve any social media crises or negative feedback promptly and professionally.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.


• Proven experience as a Social Media Manager or similar role.


• In-depth knowledge of various social media platforms, their features, and best practices.


• Strong copywriting and content creation skills.


• Proficiency in social media management and analytics tools.


• Excellent communication and interpersonal skills.


• Creative thinking and the ability to stay up-to-date with industry trends.


• Experience in graphic design and video editing.


• Experience in paid social advertising and influencer collaboration is a plus.