We are seeking an adept and innovative Public Relations Specialist with a strong background in the hospitality industry. The ideal candidate will lead our PR initiatives, crafting strategies to bolster our brand and engage with patrons effectively.
Responsibilities
Develop and execute strategic PR campaigns aligned with the restaurant's brand and audience.
Create captivating press releases, media kits, and promotional materials highlighting unique offerings, events, and achievements.
Foster and maintain relationships with food critics, bloggers, influencers, and local media outlets to increase the restaurant's visibility.
Organize and manage press events, tastings, and media interactions to maximize exposure.
Secure registrations across reputable vending and app platforms to amplify and sustain sales growth.
Monitor media coverage and online reviews, providing timely responses and managing the restaurant's online reputation.
Collaborate closely with marketing teams to ensure consistent messaging across all platforms.
Handle crisis communications promptly and efficiently, preserving the restaurant's reputation.
Oversee PR budgets and track expenditure to optimize resources effectively.
Keep abreast of industry trends and competitor activities to drive innovative PR strategies.
Qualifications
OND/HND/Bachelor's Degree in Public Relations, Communications, Hospitality Management, or a related field.