• Application Deadline:
• Position: Social Media Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Location: Lagos

Description 

• Social Media Managers are responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.


• Social Media Managers are responsible for creating original text and video content, managing posts and responding to followers. Social Media Managers manage brand image on social media in a cohesive way to achieve marketing goals.

Duties and Responsibilities

Social Media Manager job description should contain a variety of functions and roles including:

• Perform research on current benchmark trends and audience preferences


• Design and implement social media strategy to align with business goals


• Set specific objectives and report on ROI


• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)


• Suggest and implement new features to develop brand awareness, like promotions and competitions


• Stay up-to-date with current technologies and trends in social media, design tools and applications


• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)


• Monitor SEO and web traffic metrics


• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency


• Communicate with followers, respond to queries in a timely manner and monitor customer reviews

Requirements

Social Media Manager job description should include these common skills and qualifications:

• B.Sc Degree in Marketing or relevant field


• Proven work experience as a Social media manager


• Knowledge of online marketing channels


• Excellent communication skills


• Analytical and multitasking skills


• Hands on experience in content management


• Excellent copywriting skills


• Ability to deliver creative content (text, image and video)


• Solid knowledge of SEO, keyword research and Google Analytics