• Application Deadline: Mon, 18 Dec 2023 00:00:00 GMT
• Position: Social Media Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

Media:

• Lead media strategies to enhance brand visibility and reach.


• Foster media partnerships and produce engaging multimedia content.


• Track media trends and seize opportunities.


• Handle crisis communication and reputation management.


• Collaborate with cross-functional teams for consistent messaging.

Content Development:

• Draft and organise digital media content to promote Zenera’s initiatives, activities, videos and media coverage on Twitter, Facebook, LinkedIn, Instagram, Google and other relevant platforms.


• Create and coordinate content for digital media campaigns and observances.


• Source content from staff responsible for specific aspects of the Group’s business and at events.

Research and Reporting:

• Contribute to digital media quantitative and qualitative analytics reporting.


• Monitor and research influencers, trending topics and tools.


• Monitor and report on result of digital advertising, including trends opportunities and risk factors.


• Monitor the web in search of conversations about the Company, brands, competitors, and related topics.

General Administration and Engagement:

• Maintain a cohesive digital strategy across all platforms to increase our brand awareness.


• Ensure timely responses to customers and followers’ queries and comments.


• Newsletter


• Coordinate the collection of information and release of the bi-weekly newsletter.

Targets:

Social Media:

• Develop and approve content and social media calendar for at least 12 posts/week - quarterly


• Post approved comprehensive calendar content on all social media platforms – Instagram, Twitter, Facebook and LinkedIn – for Zenera, partners and clients - weekly


• Run at least 2 campaigns for Zenera’s initiatives - monthly


• Approve plans for campaigns before commencement - a month prior


• Write reports (and recommendations) on all handles based on reach, impression, ROI and other relevant metrics – comprehensive report due on the first week of a new month

Newsletter:

• Collate and send designed newsletter for approval to Supervisor - at least 48 hours before release


• Release newsletter - bi-weekly on Tuesdays

Others:

• Share a report (template to be created with Supervisor) of all targets - weekly on Monday meetings.

Requirements

Key Competencies:

• Content and caption creation skills


• Innovative


• Good writing and editing skills


• Effective organisational abilities


• Team working


• Interpersonal and communication skills


• Strong research skills


• Time management skills.