• Application Deadline: Fri, 22 Dec 2023 00:00:00 GMT
• Position: Social Media Specialist


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 5 years


• Location Adamawa


• Job Field Media / Advertising / Branding 
  

Job Summary

• Develop and execute a comprehensive social media strategy to increase brand awareness and engagement.


• Manage and update all company social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok 


• Create, curate, and schedule engaging and relevant content to attract and retain a targeted audience.


• Monitor and analyze social media metrics to measure the effectiveness of campaigns and adjust strategies accordingly.


• Respond to comments, messages, and inquiries in a timely and professional manner.


• Stay up-to-date with industry trends and emerging social media platforms to ensure our strategies remain cutting-edge.


• Collaborate with the marketing team to integrate social media efforts with broader marketing campaigns.


• Maintain a content calendar and ensure that content is consistent with brand messaging and voice.


• Generate creative ideas for contests, promotions, and user-generated content campaigns.


• Assist in developing paid advertising campaigns on social media platforms.


• Additional duties and responsibilities may be assigned as needed to meet the evolving requirements of the position.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.


• Proven experience in social media management, preferably in a corporate setting.


• Strong understanding of social media platforms, trends, and analytics tools.


• Proficiency in content creation and graphic design tools.


• Excellent written and verbal communication skills.


• Creative thinking and the ability to generate engaging shareable content.


• Demonstrated ability to work both independently and as part of a team.


• Strong project management and time management skills.


• Knowledge of SEO and online marketing strategies.


• Flexibility to adapt to a rapidly changing social media landscape.


• Extensive knowledge of at least 3 of the relevant social media platforms 


• Ability to multitask and handle multiple projects.


• Detailed past work, past results, or case studies showcasing achieved goals and results.


• Willingness to learn and follow leadership


• Availability to work remote weekends (Saturdays)


• Experience using Excel and Google sheet