• Application Deadline:
• Position: Social Media Marketing / Content Specialist (Female)


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Job Overview

• A Social Media Specialist is required to manage an organization’s online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns.

Job Description

• Creating content, including text posts, videos and images for use on social media


• Promoting products, services and content over social media, in a way that is consistent with an organization’s brand and social media strategy


• Scheduling social media posts using applications such as Hootsuite and Tweet Deck


• Interacting with customers and dealing with customers’ inquiries


• Developing new social media strategies and campaigns


• Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising


• Keeping track of data and analyzing the performance of social media campaigns


• Collaborating with colleagues from across Digital related departments such as; content writers, graphic designers, web developers, videographers etc. to ensure branding is consistent


• Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.


• Produce well-researched content for publication online and in print


• Organize writing schedules to complete drafts of content or finished projects within deadlines


• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content


• Communicate and cooperate with a writing team, including content/digital manager, editors, and web publishers


• Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials


• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs


• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement


• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

Requirements

• Bachelor's Degree in Mass Communication, Marketing or other related fields


• 3 - 5 years of demonstrable experience as a social media manager


• Excellent knowledge of social media platforms


• Solid knowledge of SEO, keyword research and Google Analytics


• Experience designing and creating visual content


• Experience using publishing tools such as Hootsuite.


• Advanced knowledge of content creation tools like; Canva, Adobe, After Effects, Photoshop and other video editing tools.


• Adaptable attitude, innovative and open to learning new tips and tricks in the industry.


• Intermediate knowledge of Microsoft Office Suite


• Strong Verbal and Written Communication skills.


• Must reside within Lekki/Ajah axis


• Applicants must follow all our social handles " @precise lighting" to get acquainted with the organization!