• Application Deadline: Thu, 15 Feb 2024 00:00:00 GMT
• Position: Hospital Digital Marketer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 3 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Develop and execute digital marketing strategies for the hospital.


• Manage social media accounts, creating engaging content to increase brand awareness.


• Optimize the hospital's website for user experience and search engine visibility.


• Coordinate online advertising campaigns to reach target audiences effectively.


• Analyze data and metrics to assess the success of digital marketing efforts.


• Collaborate with the marketing team to ensure consistency across all channels.


• Create and manage email marketing campaigns to engage and retain patients.


• Stay informed about industry trends and emerging digital marketing technologies.


• Monitor and respond to online reviews and feedback from patients.


• Build and nurture relationships with the hospital's online community.


• Implement SEO (Search Engine Optimization) strategies to improve the hospital's online visibility and rankings in search engine results.


• Utilize data analytics tools to track key performance indicators and generate reports on the effectiveness of digital marketing initiatives.


• Collaborate with healthcare professionals to ensure accurate and compliant representation of medical information in digital content.


• Manage online reputation by monitoring and responding to patient inquiries and comments on social media and other digital platforms.


• Stay abreast of healthcare regulations and compliance standards related to digital marketing activities.


• Develop and execute targeted digital campaigns for specific medical services or departments within the hospital.


• Conduct market research to identify trends, competitive landscape, and opportunities for digital growth.


• Work closely with graphic designers and content creators to produce visually appealing and informative digital content.


• Implement lead-generation strategies to attract potential patients and convert leads into appointments or engagements.


• Collaborate with IT teams to ensure the security and integrity of digital assets and patient data.

Education and Qualification

• Degree in Business Administration/Management / Marketing or any of the Social Sciences.


• At least 3 years of marketing experience.


• At least 2 years of experience in the same role in a hospital.


• Demonstrate strong leadership qualities.

Requirements & Skills:

• Knowledge of marketing mix


• Social media marketing skills


• SEO skills


• Web management skills


• Target oriented


• Product knowledge


• Good communication and presentation skills


• Ability to work long hours, often under pressure


• Demonstrable leadership skills with an ability to demonstrate a flexible leadership style


• Effective decision-making and problem-solving skills


• Team player.