The Social Media Marketer at PropertyPro will play a key role in the marketing and media effort of the brand to achieve optimal return on investment across our range of digital channels.
Engage and collaborate with the Digital Content Creator, Graphics Designer,Video Editor to satisfy our brands core audience and digital presence.
Key Responsibilities
Develop and execute social media strategy with thorough competitive research, platform determination, benchmarking, messaging and audience identification
Edit, publish and curate social media and blog content (original text, images, video) that resonates with our audience and encourages community development.
Optimize brand pages (Twitter, Linkedin, Instagram, Facebook & YouTube)within each platform to increase visibility and followership.
Work in tandem with the team to establish feasible editorial calendars and schedules.
Continuously improve social media performance by capturing and analyzing the appropriate social metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage to understand the pain point and core focus of the brand.
Monitor user engagement, and content optimization to define social media KPIs
Run and measure results of digital campaigns in line with the objectives: Lead Generation, Acquisition etc.
Stay up to date with latest social media best practices and technologies to aid brands growth
Provide constructive feedback
Requirements
Interested candidates should possess a BSc in relevant field with 4 - 6 years work experience.