Social Media Manager at Precious Aurum Integrated Services (PAIS)

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
2 years ago

Additional Details

Job ID
78743
Job Views
146

Job Description



About the role


We are looking for a passionate and experienced Social Media Manager to develop and implement social media Strategies, create engaging content, and manage our social media account. The ideal candidate will have a strong understanding of social madia platforms, excellent communication skills, and a track record of driving results through social media marketing initiatives.


General duties:



  • Develop and execute social media strategies to enhance brand visibility and engagement.

  • Create and curate engaging content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.

  • Manage day-to-day activities on social media channels, including content scheduling, posting, and community engagement.

  • Monitor social media trends, tools, and applications and implement best practices for maximum effectiveness.

  • Analyze social media performance metrics and generate reports to measure the success of campaigns and identify areas for improvement.

  • Stay up-to-date with industry trends and competitors' activities to identify opportunities for innovation and differentiation.


Accountabilities and Responsibilities:



  • Develop and execute social media calendars aligned with overall marketing strategies and objectives.

  • Create compelling and visually appealing content that resonates with our target audience.

  • Monitor and respond to comments, messages, and inquiries across social media channels in a timely and professional manner.

  • Collaborate with internal teams, including design, content, and product development, to ensure brand consistency and alignment.

  • Track and analyze key performance indicators (KPIs) to assess the effectiveness of social media campaigns and make data-driven recommendations for improvement.

  • Stay informed about emerging social media trends, platforms, and technologies and recommend strategies for implementation.

  • Explore and implement new social media features and formats to enhance engagement and reach.


Candidate requirements



  • Bachelor's degree in Marketing, Communications, or a related field.

  • Proven experience in social media management, with a minimum of 2 years in a similar role.

  • Demonstrated expertise in managing social media platforms, including content creation, scheduling, and analytics.

  • Proficiency in social media management tools.

  • Strong understanding of social media algorithms and best practices for each platform.

  • Excellent written and verbal communication skills.

  • Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.

  • Must be currently residing in Abuja, Nigeria


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