Usesocial media marketing tools to create and maintain the company’s brand
Workwith marketing professionals to develop social media marketing campaigns
Interactwith customers and other stakeholders via the company’s social mediaaccounts
Analyzethe company’s digital marketing plan and social media strategy and identifyingstrategic weaknesses and makerecommendations for improvements
Researchsocial media trends and informmanagement of changes that are relevantto the company’s marketing activities
Setkey performance indicators (KPIs) for social media campaigns, such as targets for acertain number of shares or likes and measurea campaign’s performance against the KPIs
Requirements
Proven work experience as a Social Media Manager
Hands on experience in content creation and management(text, image and video)
Excellent copywriting skills
Solid knowledge of SEO, keyword research and Google Analytics