As a Social Media Manager, you will be responsible for creating, curating, and managing content across various social media platforms.
Your goal is to enhance brand visibility, engage audiences, and drive business growth through effective social media strategies.
As a Digital Marketer, you will drive online marketing strategies to enhance brand visibility, engage audiences, and achieve business goals.
Your role involves creating and executing digital campaigns across various channels.
Responsibilities
Content Creation: Develop and curate engaging content (text, images, videos) for social media channels. You will work hand in hand with the in-house Graphics designer.
Social Media Strategy: Create and execute social media plans aligned with business objectives.
Audience Engagement: Interact with followers, respond to comments, and build a community around the brand.
Analytics and Reporting: Monitor social media metrics, track performance, and provide regular reports.
Campaign Management: Plan and execute social media campaigns, promotions, and contests.
Brand Consistency: Ensure consistent brand messaging and visual identity across platforms.
Stay Updated: Keep up with social media trends, algorithm changes, and emerging platforms.
Other Responsibilities:
Campaign Creation: Develop and implement digital marketing campaigns aligned with company goals.
Brand Consistency: Ensure consistent brand messaging across all digital platforms.
Coordination with Sales Team: Collaborate with the sales team to coordinate marketing efforts.
Email Marketing: Prepare and send emails and newsletters to current customers.
Promotions and Events: Launch promotional offers and events to attract new customers.
Website Optimization: Optimize the business website to increase online traffic.
Social Media Best Practices: Follow best practices for social media marketing on different platforms.
Performance Tracking: Monitor marketing metrics and analyze digital data to measure success.
Requirements
Bachelor's Degree in Marketing, Finance, Commerce, Economics, or Business Administration.
At least two years of digital marketing work experience for mid-level positions
Proven experience in social media management.
Familiarity with social media scheduling tools and analytics platforms.