Social Media Strategist at TATAgency Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
82894
Job Views
157

Job Description



Job Description



  • As a Social Media Strategist, you will be responsible for managing all social media channels, creating engaging content, and driving brand awareness and engagement across various platforms.


Responsibilities



  • Develop and implement a comprehensive social media strategy to increase brand visibility, engagement, and conversion.

  • Manage and oversee all social media accounts, including Facebook, Instagram, Twitter, TikTok, Threads, LinkedIn, and YouTube.

  • Create and publish engaging content, including text, image, and video posts, that aligns with brand identity and resonates with our target audience.

  • Monitor social media channels for comments, messages, and mentions, and respond to inquiries and engage with followers in a timely and professional manner.

  • Analyze social media metrics and performance data to track the effectiveness of campaigns and identify areas for improvement.

  • Collaborate with cross-functional teams, including marketing, sales, and product development, to align social media efforts with overall business objectives.

  • Stay up-to-date with industry trends, best practices, and emerging technologies in social media marketing.


Qualifications



  • Bachelor's Degree in Marketing, Mass Communication or any related field.

  • Proven experience as a Social Media Manager or similar role, with a track record of successfully managing social media accounts and campaigns.

  • Proficiency in social media management tools, analytics platforms, and scheduling software.

  • Excellent written and verbal communication skills, with a keen eye for detail and creativity.

  • Strong understanding of social media trends, algorithms, and best practices.

  • Ability to multitask, prioritize, and meet tight deadlines in a fast-paced environment.

  • Experience with graphic design and video editing software is a plus.


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