• Application Deadline:
• Position: Social Media Business Developer (Integrated Marketing Role)


• Job Type Contract , Remote


• Qualification BA/BSc/HND


• Experience 3 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding  , Sales / Marketing / Retail / Business Development 
  

Job Summary:

We are seeking a versatile and proactive Social Media Business Developer to spearhead both business development and marketing efforts. In this integrated role, you will be responsible for leveraging social media platforms to generate leads, nurture client relationships, and drive sales growth, while also creating and executing marketing strategies to enhance brand visibility and engagement. The ideal candidate will possess a blend of business acumen, marketing expertise, and social media savvy.

Key Responsibilities:

• Develop comprehensive social media strategies to identify and engage potential clients, drive lead generation, and increase brand awareness.


• Execute end-to-end social media campaigns, including content creation, posting schedules, community engagement, and performance tracking.


• Build and maintain a strong online presence across various social media platforms, including LinkedIn, Twitter, Facebook, and Instagram.


• Proactively seek out and initiate conversations with prospects, providing valuable insights and solutions to their business needs.


• Collaborate with internal stakeholders to develop marketing materials, such as blog posts, articles, videos, and infographics, aligned with business objectives.


• Monitor social media channels for industry trends, competitor activities, and relevant discussions, leveraging insights to inform strategy.


• Analyze social media metrics and campaign performance to measure effectiveness, optimize content, and identify opportunities for improvement.


• Actively participate in networking events, industry forums, and online communities to expand professional network and drive business opportunities.


• Serve as the primary point of contact for client inquiries, providing timely and personalized responses to build trust and rapport.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.


• Proven experience in social media marketing, business development, or integrated marketing roles.


• Strong understanding of social media platforms, algorithms, and best practices for business growth.


• Excellent written and verbal communication skills, with the ability to craft compelling messages and engage with diverse audiences.


• Strategic thinker with a results-oriented mindset and a track record of achieving sales targets.


• Creative problem-solver with a keen eye for detail and a passion for staying ahead of industry trends.


• Ability to multitask and prioritize tasks effectively in a dynamic, fast-paced environment.


• Proficiency in social media management tools, analytics platforms, and Microsoft Office Suite.


• Entrepreneurial spirit with a willingness to take initiative and drive projects forward independently.