• Application Deadline:
• Position: Social Media Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Design and deliver creative and engaging social media strategies


• Manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, Twitter,and YouTube, adapting content to suit different channels and audiences


• Oversee, plan and deliver content across different platforms using scheduling tools


• Create and/or coordinate original and engaging multimedia content across multiple social platforms


• Develop, launch and manage new competitions and campaigns that promote your organisation and brand


• Form key relationships with influencers across social media platforms


• Undertake audience research


• Manage and facilitate social media communities by responding to social media posts and developing discussions


• Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights


• Identify consumer trends to help with planning social media campaigns


• Optimise content to further encourage community interaction and engagement


• Research and evaluate the latest tools and techniques in order to find new and better ways of measuring social media activity


• Analyse competitor activity


• Recommend improvements to increase performance


• Set targets to increase brand awareness and increase customer engagement and loyalty


• Manage, motivate and coach junior staff such as social media executives or assistants


• Manage and track budgets for social media activitie


• Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).