• Application Deadline: Wed, 12 Jun 2024 00:00:00 GMT
• Position: Social Media Officer


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  

Our client is a full-service event design, consultation and management company. Due to expansion, they need an SOCIAL MEDIA OFFICER

KEY RESPONSIBILITIES:

• Develop and execute social media marketing strategies to reach target audiences, build brand presence, and drive engagement for the organization


• Collaborate with the marketing team to align social media initiatives with overall marketing objectives and campaign calendars.


• Create compelling and visually appealing content for social media channels, including posts, stories, videos, graphics, and other multimedia assets.


• Curate user-generated content, industry news, trends, and relevant resources to maintain a consistent and relevant social media presence.


• Monitor social media platforms, engage with followers, respond to comments and messages, and foster positive interactions with the audience.


• Manage online communities, forums, and groups related to events, networking, and industry discussions to enhance brand credibility and relationships.


• Plan and execute social media campaigns, contests, promotions, and partnerships to drive awareness, traffic, and conversions.


• Utilize social media advertising, influencers, and analytics tools to optimize campaign performance, reach target audiences, and achieve desired outcomes.


• Track and analyze key social media metrics, such as engagement rates, reach, impressions, click-through rates, and conversions, to evaluate campaign effectiveness.


• Prepare regular reports, insights, and recommendations based on data analysis to improve social media tactics, content quality, and audience targeting.


• Monitor online brand mentions, reviews, and feedback, and respond promptly to customer inquiries, complaints, and reputation management issues.


• Implement crisis communication strategies, address negative feedback, and uphold brand integrity and professionalism in social media interactions.

REQUIREMENTS:

• Bachelor's degree in Marketing, Communications, Digital Media, or related field


• Proven experience in social media management or digital marketing, with a minimum of 5years in a similar role.


• Proficiency in social media platforms, analytics tools, and scheduling apps Creative flair, storytelling skills, and visual content creation abilities


• Strong written and verbal communication skills, with attention to detail


• Knowledge of current industry trends, best practices, and emerging technologies in social media marketing.