Business Group / Marketing Executive at Workforce Group

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
7 months ago

Additional Details

Job ID
107525
Job Views
49

Job Description






Job Summary




  • The Business Growth & Marketing Executive will play a pivotal role in driving growth and expanding our market presence in the travel and leisure industry.

  • This position combines strategic business development with creative marketing initiatives to attract high-networth clients and establish strong partnerships.

  • You will be instrumental in identifying new business opportunities, nurturing client relationships, and promoting our premium travel services to an affluent clientele.



Responsibilities

Business Development:




  • Identify and pursue new business opportunities to generate revenue and expand market share.

  • Develop and implement strategic plans to attract high-value clients and partnerships.

  • Build and maintain relationships with key stakeholders, including corporate clients, travel agencies, and influencers.

  • Conduct market research and analysis to identify trends, competitive landscape, and opportunities for growth.



Marketing and Promotion:




  • Create and execute marketing campaigns to affluent individuals and organizations.

  • Utilize digital marketing channels, including social media, email marketing, and SEO, to enhance brand visibility and lead generation.

  • Develop compelling marketing collateral, presentations, and proposals tailored to target audiences.

  • Organize promotional events, luxury travel showcases, and networking opportunities to showcase our offerings.



Client Relationship Management:




  • Serve as a primary point of contact for high-net-worth clients, understanding their travel preferences and requirements.

  • Provide personalized travel recommendations, itineraries, and concierge services to meet client expectations.

  • Ensure exceptional customer satisfaction through proactive communication and timely resolution of inquiries or issues.



Sales and Revenue Generation:




  • Achieve sales targets and revenue goals through effective negotiation and closing of deals.

  • Monitor sales performance metrics and prepare reports on sales activities, revenue forecasts, and market trends.

  • Collaborate with the social media team to optimize sales strategies.



Requirements




  • Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field preferred.

  • Proven experience in business development, marketing, or sales within the travel and leisure industry, with a track record of success in targeting affluent clientele.

  • Strong networking skills and the ability to build relationships with high-net-worth individuals, executives, and decision-makers.

  • Proficiency in MS Office suite and CRM software; familiarity with digital marketing tools and analytics platforms.

  • Excellent communication and presentation skills, with the ability to articulate value propositions effectively.

  • Creative thinker with a strategic mindset, capable of identifying opportunities and developing innovative solutions.

  • Results-driven, self-motivated, and able to work independently as well as part of a collaborative team.

  • Knowledge of luxury travel trends, destinations, and customer preferences is highly advantageous.



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