• Application Deadline: Fri, 20 Dec 2024 00:00:00 GMT
• Position: Head of Business Development



• Job Type Full Time



• Qualification MBA/MSc/MA



• Experience 5 years



• Location Edo




• City Benin




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Position Overview

• The Head of Business Development is a critical senior management role responsible for driving the growth and expansion of the bank’s customer base, products, and services.


• The role involves creating and executing innovative strategies to increase revenue, improve market share, and enhance the bank's competitive advantage.


• The Head of Business Development will lead efforts to establish strong client relationships, foster partnerships, and drive the bank’s mission of providing financial solutions to underserved communities.

Key Responsibilities

Strategic Business Development:

• Develop and implement business growth strategies aligned with the bank's overall goals.


• Identify and explore new market opportunities to expand the bank’s reach and product offerings.


• Create and monitor sales and marketing plans to achieve revenue targets and customer acquisition goals.


• Research industry trends, customer behavior, and competitor activities to identify opportunities for innovation and differentiation.

Product Development and Innovation:

• Collaborate with internal teams to design and roll out customer-centric financial products and services.


• Analyze the performance of existing products and recommend improvements or new offerings.


• Leverage technology to develop innovative financial solutions tailored to the needs of microfinance customers.

Client Acquisition and Relationship Management:

• Build and maintain strong relationships with key clients, partners, and stakeholders to foster customer loyalty and retention.


• Lead efforts to attract new clients through targeted marketing campaigns, partnerships, and outreach programs.


• Monitor customer satisfaction levels and implement initiatives to improve the overall customer experience.

Marketing and Brand Management:

• Oversee the development and execution of marketing campaigns to enhance the bank’s visibility and reputation.


• Ensure consistent branding and messaging across all communication channels.


• Represent the bank at events, conferences, and community engagements to promote its mission and services.

Team Leadership and Performance Management:

• Lead, mentor, and develop a high-performing business development team to achieve set targets.


• Set performance goals for the team and conduct regular evaluations to monitor progress.


• Foster a culture of accountability, innovation, and collaboration within the business development unit.

Reporting and Analytics:

• Track and analyze key performance indicators (KPIs) to measure the effectiveness of business development strategies.


• Provide regular reports to senior management on revenue performance, market trends, and business opportunities.


• Use data insights to refine strategies and optimize business development efforts.

Key Qualifications

• A Master’s Degree (MBA or related) is an added advantage.


• Professional certifications such as CIM (Chartered Institute of Marketing) or other relevant credentials are desirable.

Experience:

• A minimum of 5 years of experience in the banking or microfinance sector, with a focus on business development, marketing, or sales.


• Proven track record of meeting or exceeding business growth targets.


• Demonstrated ability to develop and execute successful market penetration strategies.

Skills and Competencies:

• Strategic Thinking: Ability to create and execute long-term plans for market growth and business success.


• Customer-Centricity: Strong focus on understanding and addressing customer needs through tailored financial solutions.


• Sales and Negotiation: Expertise in closing deals, building partnerships, and driving sales growth.


• Leadership: Strong ability to lead, inspire, and manage a team to achieve business objectives.


• Data-Driven Decision-Making: Proficiency in using analytics to guide strategy and measure performance.


• Communication Skills: Excellent written and verbal communication, with the ability to engage stakeholders at all levels.


• Adaptability: Ability to thrive in a fast-paced and dynamic banking environment.