• Application Deadline:
• Position: Senior Sales Engineer - Machine & Equipment



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 4 years



• Location Lagos




• Job Field Engineering / Technical  , Sales / Marketing / Retail / Business Development 
  
  

Job Summary

The Sales Engineer will be responsible for driving sales and fostering relationships with clients for European-manufactured machinery and equipment. This role combines technical expertise with strong sales acumen to identify customer needs, recommend suitable solutions, and ensure a seamless sales process. The ideal candidate should have a proven track record in industrial or technical sales and a deep understanding of machine technology, quality standards, and market dynamics.

Key Responsibilities

Sales Strategy and Execution:

• Develop and execute sales strategies to achieve revenue targets.


• Identify new markets and customer segments to expand business opportunities.


• Manage the entire sales cycle, from lead generation to contract negotiation and closure.

Customer Relationship Management:

• Establish and maintain strong relationships with existing and prospective clients.


• Provide pre- and post-sales technical support to ensure customer satisfaction.


• Act as a liaison between the customer and technical teams to address concerns or requirements.

Product Knowledge and Promotion:

• Understand the features, applications, and competitive advantages of machines and equipment.


• Conduct product demonstrations, technical presentations, and training for customers.


• Collaborate with marketing teams to promote products at industry events, trade shows, and seminars.

Market Analysis:

• Monitor industry trends, competitor activities, and customer feedback to identify opportunities for growth.


• Provide insights and reports on market demand, pricing strategies, and sales forecasts.

Technical Expertise:

• Assess client requirements and recommend appropriate machine solutions.


• Work with internal and external teams to customize solutions that meet specific needs.


• Support the installation and commissioning of equipment where necessary.

Documentation and Reporting:

• Prepare proposals, quotes, and contracts aligned with company guidelines.


• Maintain accurate records of sales activities, customer interactions, and market data.


• Submit regular reports on sales performance, customer feedback, and market trends.

Qualifications & Skills

• Education: Bachelor’s degree in Engineering (Mechanical, Electrical, Industrial) or a related field.

Experience:

• Minimum of 4+ years of experience in sales of industrial machinery, preferably European brands.


• Proven success in meeting or exceeding sales targets in a B2B environment.

Technical Skills:

• Strong understanding of machine specifications, automation solutions, and operational processes.

Soft Skills:

• Excellent communication, negotiation, and presentation skills.


• Strong problem-solving abilities and customer-focused mindset.

Other Requirements:

• Willingness to travel extensively for client meetings, trade shows, and product training.