• Application Deadline:
• Position: General Manager, Marketing



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience 10 - 15 years



• Location Rivers




• City Port Harcourt




• Job Field Sales / Marketing / Retail / Business Development 
  
  

The General Manager - Marketing is responsible for developing and implementing comprehensive marketing strategies that enhance brand visibility, drive revenue, and ensure exceptional guest experiences. This leadership role involves overseeing marketing operations, managing a diverse team, and collaborating with key stakeholders to position the organization as a market leader in hospitality services.

Key Responsibilities

• Develop and execute marketing plans/strategies that align with the brand’s business objectives.


• Analyze market trends, competitor activities, and customer behavior to identify opportunities and risks.


• Lead initiatives to enhance brand reputation and market positioning.


• Manage and mentor the marketing team, fostering a culture of innovation and excellence.


• Collaborate with sales, operations, and revenue management teams to ensure cohesive strategies.


• Act as a liaison between marketing and senior leadership, providing insights and updates on marketing performance.


• Oversee digital marketing campaigns, including social media, email, search engine marketing, efficiency in marketing spend and ensure ROI achievement.


• Drive website traffic, optimize user experience, and increase online bookings through data-driven strategies.


• Leverage CRM tools to manage customer relationships and implement personalized marketing initiatives.


• Ensure consistent branding across all marketing materials and channels.


• Plan and execute promotional campaigns, events, and partnerships to boost visibility.


• Manage public relations efforts, including media relations and crisis communication strategies.


• Prepare and oversee the marketing budget, ensuring optimal allocation of resources.


• Monitor ROI of marketing campaigns and adjust strategies to maximize effectiveness.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).


• Experience: 10 - 15 years of experience in marketing, with at least 5 years at the management level


• Proven track record of successful marketing campaigns and achieving business results.


• Strong leadership, communication, and team management skills.


• Ability to think strategically and execute tactically in a fast-paced environment.