General Manager, Marketing at Alan & Grant

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 months ago

Additional Details

Job ID
113308
Job Views
42

Job Description






The General Manager - Marketing is responsible for developing and implementing comprehensive marketing strategies that enhance brand visibility, drive revenue, and ensure exceptional guest experiences. This leadership role involves overseeing marketing operations, managing a diverse team, and collaborating with key stakeholders to position the organization as a market leader in hospitality services.



Key Responsibilities




  • Develop and execute marketing plans/strategies that align with the brand’s business objectives.

  • Analyze market trends, competitor activities, and customer behavior to identify opportunities and risks.

  • Lead initiatives to enhance brand reputation and market positioning.

  • Manage and mentor the marketing team, fostering a culture of innovation and excellence.

  • Collaborate with sales, operations, and revenue management teams to ensure cohesive strategies.

  • Act as a liaison between marketing and senior leadership, providing insights and updates on marketing performance.

  • Oversee digital marketing campaigns, including social media, email, search engine marketing, efficiency in marketing spend and ensure ROI achievement.

  • Drive website traffic, optimize user experience, and increase online bookings through data-driven strategies.

  • Leverage CRM tools to manage customer relationships and implement personalized marketing initiatives.

  • Ensure consistent branding across all marketing materials and channels.

  • Plan and execute promotional campaigns, events, and partnerships to boost visibility.

  • Manage public relations efforts, including media relations and crisis communication strategies.

  • Prepare and oversee the marketing budget, ensuring optimal allocation of resources.

  • Monitor ROI of marketing campaigns and adjust strategies to maximize effectiveness.



Requirements




  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).

  • Experience: 10 - 15 years of experience in marketing, with at least 5 years at the management level

  • Proven track record of successful marketing campaigns and achieving business results.

  • Strong leadership, communication, and team management skills.

  • Ability to think strategically and execute tactically in a fast-paced environment.



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