• Application Deadline:
• Position: Growth and User Acquisition Specialist



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

• As our Growth and User Acquisition Specialist, you’ll be at the forefront of expanding our reach and impact by:

Growth Strategy Development and Implementation

• Crafting and executing growth strategies to drive user acquisition, engagement, and retention.


• Exploring and prioritizing new opportunities in customer segments, channels, and markets.


• Launching growth-focused campaigns to boost website visits and customer conversions.


• Monitoring and optimizing initiatives to ensure measurable success.

User Acquisition

• Designing and managing marketing campaigns across digital platforms (social media, paid ads, SEO, and email marketing).


• Collaborating with the marketing team to create content that captivates and engages.


• Building partnerships with vendors, agents, and influencers to amplify MarketBazaar’s by TBT reach.


• Analyzing acquisition funnels and uncovering areas for improvement.

Data Analysis and Insights

• Interpreting user data to uncover behavior, preferences, and trends.


• Tracking KPIs to measure and refine growth strategies.


• Using data insights to continuously enhance campaigns.

Retention and Engagement

• Implementing retention initiatives like loyalty programs, personalized messaging, and exclusive offers.


• Working with customer support to solve pain points and elevate satisfaction.


• Driving repeat usage and reducing churn with targeted strategies.

Collaboration

• Partnering with product, operations, and marketing teams to align growth objectives.


• Managing relationships with external agencies and partners for seamless execution.

What You Bring to the Table:

• Proven experience in growth management, marketing, or a similar role.


• Data-driven mindset with a knack for actionable insights.


• Strong communication and leadership skills.


• Creativity to craft compelling campaigns and strategies.