• Application Deadline:
• Position: Marketing & Branding Specialist



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Description 

• We are looking for a creative and results-driven Marketing & Branding Specialist to take our brand to the next level.


• This role is perfect for someone who can blend storytelling, digital marketing, and data-driven strategies to enhance brand awareness, drive sales, and create engaging content.


• You will be responsible for developing and executing marketing campaigns, managing social media, overseeing branding efforts, and ensuring our message resonates with our target audience.

Key Responsibilities

Branding & Strategy:

• Develop and maintain a strong and consistent brand identity across all platforms.


• Create marketing strategies that align with African Things’ mission and vision to position us as a leader in African-inspired gifts.


• Ensure all marketing materials reflect our brand voice, aesthetic, and values.


• Conduct competitor and market analysis to refine branding and positioning.

Content Creation & Social Media Management:

• Develop compelling and engaging content for social media, websites, blogs, email marketing, and ad campaigns.


• Manage and grow African Things’ presence on Instagram, Facebook, LinkedIn, TikTok, and Etsy.


• Schedule posts, monitor engagement, and interact with our audience to foster a strong online community.


• Work with designers and content creators to produce high-quality visuals and videos.

Advertising & Digital Marketing:

• Plan and execute paid digital campaigns on social media and search engines.


• Track and analyze campaign performance, using insights to optimize future efforts.


• Develop and implement an email marketing strategy to nurture leads and drive conversions.


• Explore affiliate and influencer marketing opportunities to expand brand reach.

Sales & Customer Engagement:

• Support the sales team by developing marketing materials and promotional strategies.


• Work closely with the Etsy team to optimize product listings, run promotions, and drive international sales.


• Create and execute campaigns targeting corporate gifting clients.

Performance Tracking & Reporting:

• Use Google Analytics, Meta Business Suite, and other tools to measure and report on marketing performance.


• Track key metrics such as engagement rates, conversion rates, and sales impact.


• Adjust marketing strategies based on data insights to maximize ROI.