• Application Deadline: Wed, 30 Apr 2025 00:00:00 GMT
• Position: Sales and Marketing Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 4 - 6 years



• Location Abuja




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary

• The Sales and Marketing Manager is responsible for driving revenue growth, developing marketing strategies, and establishing strong customer relationships within the hospitality industry. 


• The role involves creating and executing sales initiatives, enhancing brand awareness, and maximising business opportunities to ensure consistent occupancy and customer engagement.

Key Responsibilities

• Develop and implement comprehensive sales and marketing strategies to attract guests and corporate clients.


• Identify and target potential customers, including corporate organizations, travel agencies, and event planners.


• Manage and oversee digital marketing efforts, including social media, email campaigns, and website content.


• Establish and maintain strong relationships with key industry stakeholders, partners, and clients.


• Monitor market trends, competitor activities, and customer preferences to adjust strategies accordingly.


• Collaborate with the reservations and front office teams to optimize room sales and revenue generation.


• Plan and execute promotional campaigns, discounts, and special offers to increase bookings and event participation.


• Represent the company at industry events, trade shows, and networking functions to expand its brand presence.


• Develop sales presentations, proposals, and reports for management review.


• Analyze sales data and generate reports to track performance, identify trends, and make data-driven decisions.


• Work closely with the food and beverage department to drive restaurant and banquet sales.


• Optimize online reputation management by responding to customer reviews and feedback.


• Train and mentor the sales and marketing team to ensure effective execution of marketing strategies.


• Develop partnerships with online travel agencies (OTAs) and travel booking platforms to enhance hotel visibility.


• Ensure consistent branding and messaging across all marketing channels.


• Manage the marketing budget and allocate resources efficiently for maximum return on investment.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Hospitality Management, or a related field.


• 4 - 6 years of experience in sales and marketing, preferably in the hospitality industry.


• Strong knowledge of hospitality sales, revenue management, and customer relationship management.


• Proficiency in digital marketing tools, social media platforms, and CRM software.


• Excellent communication, negotiation, and interpersonal skills.


• Strong analytical skills to interpret market data and sales performance metrics.


• Ability to work under pressure, meet targets, and adapt to market changes.


• High level of professionalism, creativity, and strategic thinking.