• Application Deadline: Thu, 1 May 2025 00:00:00 GMT
• Position: Digital Marketer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 3 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Summary

• We are looking for a skilled and innovative Digital Marketer to join our Marketing team.


• The ideal candidate will play a key role in developing and executing strategies to engage our target audience, enhance brand visibility, and drive online growth.


• This position requires a mixture of creativity, analytical skills, and effective communication to deliver impactful digital campaigns across multiple platforms.

Job Details

• Department: Marketing & Corporate Communications


• Reporting Relationships: Reports to Team Lead, Marketing and Corporate Communications

Operational Responsibilities:

• Develop, implement, and manage digital marketing campaigns to promote VBank’s products and services.


• Oversee and optimize the bank’s online presence, including the website, mobile app, and social media platforms.


• Use analytics tools to measure and report campaign performance and provide actionable insights.


• Manage paid ad campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn.


• Implement SEO strategies to improve organic reach and website rankings.


• Work with the content team to plan and execute email marketing campaigns, including newsletters and promotional offers.

Requirements

Skills/Competencies:

• Strong knowledge of social media platforms, SEO, SEM, and PPC campaigns.


• Proficiency in digital marketing tools like Google Analytics, Google Ads, Facebook Business Manager, and email marketing tools.


• Content creation skills (a plus).


• Ability to analyze data and create detailed reports.


• Knowledge of trends and best practices in digital banking and financial services.

Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.


• Minimum of 2–3 years of experience in digital marketing, preferably within the financial or tech industry.


• Proven track record of managing successful digital marketing campaigns.