• Application Deadline:
• Position: Content Marketer (Written, Video and Audio)



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 4 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Summary

• The Storyteller at Meristem Securities will be responsible for crafting compelling narratives that communicate the brand’s purpose, values, and offerings to diverse audiences. This role involves developing engaging content across multiple platforms to strengthen brand perception, foster client trust, and support business objectives. The ideal candidate is a creative thinker with strong writing skills and an ability to translate complex financial concepts into relatable and inspiring stories.

Job Details

• Develop and execute a storytelling strategy that aligns with Meristem’s brand promise of growing, preserving, and transferring wealth across generations. 


• Craft compelling narratives that bring to life our Masterbrand campaign and other brand initiatives. 


• Create engaging and educational content (articles, blogs, scripts, social media posts, videos, and podcasts) to enhance brand affinity. 


• Collaborate with internal teams to extract and humanize client success stories.


• Create high-quality, engaging content across various formats, including blog posts, social media updates, videos, and infographics.


• Develop speeches, op-eds, and thought leadership articles for executives to position Meristem as an industry leader. 


• Translate complex financial concepts into simple, engaging, and actionable content for different audience segments. 


• Ensure brand messaging is consistent across all channels, including press releases, newsletters, and digital campaigns.


• Conduct research and analysis to identify content gaps and opportunities and stay up-to-date with industry trends and best practices.


• Develop storytelling frameworks for internal communication to ensure employees embody and communicate the brand’s values. 


• Partner with PR and marketing teams to shape public perception and enhance brand credibility through storytelling. 


• Stay informed about market trends, competitor narratives, and industry developments to craft timely and relevant stories.


• Continuously test and refine content marketing strategies and tactics to improve results and drive business growth.


• Work with internal and external teams as required to ensure alignment with brand style, design, and tone of voice.

Key Performance Metrics

• Increased Brand Awareness


• Lead Generation


• Website traffic


• Social Media Traffic


• Brand Engagement and Retention

Requirements

• 2-4 years of experience in storytelling, content marketing, corporate communications, or journalism. 


• Strong ability to translate financial concepts into engaging stories for diverse audiences. 


• Experience working with financial services, investment firms, or fintech companies is a plus. 


• Proven expertise in content strategy, scriptwriting, and digital storytelling. 


• Excellent writing, editing, and communication skills.


• Experienced in a customer driven environment and working with targets


• Experience with stakeholder and client management


• Experience with design, video and video editing, photography