Territory Sales Representatives at Frutta Foods and Services Nigeria Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
10 months ago

Additional Details

Job ID
124368
Job Views
82

Job Description






ROLES AND RESPONSIBILITIES




  • Achieve daily, weekly, and monthly sales targets within assigned channels and territory.

  • Visit assigned outlets regularly, take orders, and ensure timely delivery of products.

  • Support the recruitment and performance monitoring of distributors and retail partners.

  • Ensure product visibility through strategic placement of POS materials and display standards.

  • Execute trade and channel marketing initiatives in assigned territory.

  • Gather and report market intelligence, including competitor activities, pricing, and trends.

  • Maintain strong customer relationships and resolve customer issues promptly.

  • Ensure correct stock rotation (FIFO) and adequate stock levels at retail outlets.

  • Prepare and submit accurate daily sales reports and feedback on activities.

  • Collaborate with Van Sales Reps (VSRs) and merchandisers to drive performance and achieve set KPIs.



JOB REQUIREMENTS



Education:




  • Minimum of OND or HND/B.Sc. in Marketing, Business Administration, or any related discipline.



Work Experience:




  • 2–3 years proven experience in field sales within the FMCG industry.

  • Experience in Open Markets, HoReCa, and retail outlets within Lagos or South West Nigeria is essential.

  • Previous experience in beverage or juice segment is an added advantage.



Technical Requirements:




  • Strong knowledge of the local market and customer segments.

  • Ability to analyze sales trends and generate actionable insights.

  • Sound knowledge of sales tools, routing, and reporting.

  • Basic proficiency in MS Office tools (Excel, Word).



PERSON SPECIFICATION




  • Strong interpersonal and communication skills.

  • Target-driven and self-motivated with high energy levels.

  • Strong problem-solving abilities and resilience.

  • Excellent negotiation and relationship management skills.

  • Ability to work independently and in a team.

  • Must have a valid driver’s license and be willing to travel within the region.



REQUIRED SKILLS & BEHAVIOURAL COMPETENCIES




  • Selling & negotiation skills

  • Customer focus

  • Territory management

  • Basic reporting and data interpretation

  • Time management

  • Product knowledge

  • Team collaboration

  • Integrity and accountability



KEY PERFORMANCE INDICATORS (KPIs)




  • Achievement of monthly/quarterly sales targets

  • Number of active customers/outlets in assigned territory

  • Product availability and visibility in trade

  • Frequency and quality of customer visits

  • Timeliness and accuracy of reports

  • Execution of promotional activities in trade

  • Customer satisfaction and retention rate

  • Growth in numeric and weighted distribution



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