Territory Sales Representatives at Frutta Foods and Services Nigeria Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
5 days ago

Additional Details

Job ID
124368
Job Views
29

Job Description






ROLES AND RESPONSIBILITIES




  • Achieve daily, weekly, and monthly sales targets within assigned channels and territory.

  • Visit assigned outlets regularly, take orders, and ensure timely delivery of products.

  • Support the recruitment and performance monitoring of distributors and retail partners.

  • Ensure product visibility through strategic placement of POS materials and display standards.

  • Execute trade and channel marketing initiatives in assigned territory.

  • Gather and report market intelligence, including competitor activities, pricing, and trends.

  • Maintain strong customer relationships and resolve customer issues promptly.

  • Ensure correct stock rotation (FIFO) and adequate stock levels at retail outlets.

  • Prepare and submit accurate daily sales reports and feedback on activities.

  • Collaborate with Van Sales Reps (VSRs) and merchandisers to drive performance and achieve set KPIs.



JOB REQUIREMENTS



Education:




  • Minimum of OND or HND/B.Sc. in Marketing, Business Administration, or any related discipline.



Work Experience:




  • 2–3 years proven experience in field sales within the FMCG industry.

  • Experience in Open Markets, HoReCa, and retail outlets within Lagos or South West Nigeria is essential.

  • Previous experience in beverage or juice segment is an added advantage.



Technical Requirements:




  • Strong knowledge of the local market and customer segments.

  • Ability to analyze sales trends and generate actionable insights.

  • Sound knowledge of sales tools, routing, and reporting.

  • Basic proficiency in MS Office tools (Excel, Word).



PERSON SPECIFICATION




  • Strong interpersonal and communication skills.

  • Target-driven and self-motivated with high energy levels.

  • Strong problem-solving abilities and resilience.

  • Excellent negotiation and relationship management skills.

  • Ability to work independently and in a team.

  • Must have a valid driver’s license and be willing to travel within the region.



REQUIRED SKILLS & BEHAVIOURAL COMPETENCIES




  • Selling & negotiation skills

  • Customer focus

  • Territory management

  • Basic reporting and data interpretation

  • Time management

  • Product knowledge

  • Team collaboration

  • Integrity and accountability



KEY PERFORMANCE INDICATORS (KPIs)




  • Achievement of monthly/quarterly sales targets

  • Number of active customers/outlets in assigned territory

  • Product availability and visibility in trade

  • Frequency and quality of customer visits

  • Timeliness and accuracy of reports

  • Execution of promotional activities in trade

  • Customer satisfaction and retention rate

  • Growth in numeric and weighted distribution



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