• Application Deadline:
• Position: Social Media Officer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 years



• Location Lagos




• Job Field Media / Advertising / Branding 
  
  

Job Summary

• We are looking for a passionate and purpose-driven Social Media Officer to help tell our story, promote clean energy solutions, and grow our digital presence. 


• As part of a forward-thinking solar renewable energy company, you will play a key role in educating, engaging, and inspiring our audience through compelling social media content and campaigns.

Key Responsibilities

• Develop and execute social media strategies to increase brand awareness, engagement, and conversions.


• Develop and implement social media strategies aligned with the company’s mission and brand voice.


• Plan, create, and schedule content across platforms including LinkedIn, Instagram, Facebook, X/Twitter, and TikTok, with a focus on clean energy education, Product/Brand visibility, project highlights, and community impact.


• Work closely with the technical and sales teams to translate complex solar solutions into simple, engaging posts for diverse audiences.


• Collaborate with marketing, design, and communications teams to ensure brand consistency.


• Monitor conversations, respond to inquiries, and actively engage with followers to build a strong online community.


• Monitor competitors and industry trends for opportunities and threats.


• Track performance metrics and generate reports to evaluate ROI and optimize future campaigns.


• Stay informed about trends in renewable energy, sustainability, and digital marketing.


• Support content creation for campaigns, partnerships, and events, including visual assets and short videos.


• Support crisis communication and reputation management on digital channels when needed.


• Assist with managing paid ads and boosting key content as needed.


• Suggest and implement new features to develop brand awareness, like promotions and competitions


• Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements

• Bachelor’s Degree in Marketing, Communications, Environmental Studies, or a related field.


• 3+ years of experience managing professional social media accounts.


• Strong storytelling and copywriting skills, especially around sustainability and innovation.


• Proficiency with tools such as Canva, Adobe Creative Suite, and social media management platforms (e.g., Buffer, Hootsuite).


• Familiarity with solar energy or renewable energy concepts is a strong advantage.


• Creative thinker with an eye for visual content and trends.


• Data-driven with the ability to interpret analytics and adjust strategies.


• General knowledge of Search Engine Optimization and internet ranking for web content


• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention


• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach


• Understanding of graphic design principles


• Any professional certifications would be an added advantage

Preferred Qualifications:

• Experience working in a mission-driven or sustainability-focused organization.


• Basic video editing skills.


• Understanding of environmental issues and climate change communication.