• Application Deadline:
• Position: Lead, Telesales



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 - 8 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

About The Role

• We’re seeking a dynamic and data-driven Lead – Telesales to head our telesales operations and drive topline growth through a high-performing, phone-based sales team. This role requires strong leadership, process building, strategic oversight, and the ability to drive performance through clear KPIs and CRM-based selling.

What You Will Get To Do



Telesales Leadership & Team Development

• Team Building & Training: Recruit, train, and manage a team of telesales agents focused on retailer acquisition, engagement, and sales growth.


• Performance Management: Set clear performance KPIs for team members including call quality, conversion rates, AOV, ARPU, and retention metrics.


• Incentive Structuring: Design data-driven compensation and incentive frameworks aligned with unit economics and productivity.

Sales Strategy & Execution

• Growth Metrics Ownership: Drive key growth levers such as wallet share per customer, category expansion, repeat rates, and cart size through tele-engagement.


• Customer Lifecycle Management: Oversee customer onboarding, reactivation, cross-selling, and upselling strategies via outbound call campaigns.


• Lead Conversion: Optimize calling plans and scripts to increase lead-to-customer conversion rates and reduce customer acquisition cost.

Process & Systems Development

• CRM & Tools: Work with the product team to enhance CRM, SFA, and tele-dialer tools for better task tracking, customer profiling, and engagement workflows.


• Sales Playbooks & SOPs: Create structured processes and scripts that reduce dependency on individual agents and ensure consistent messaging across the team.


• Self-Service Enablement: Drive product and process changes that make it easier for customers to self-initiate repeat orders and engage without manual intervention.

Data & Insight-Driven Execution

• Daily Calling Plans: Develop and optimize daily calling schedules based on data inputs like customer LTV, recent purchase activity, churn risk, and segmentation.


• Campaign Analytics: Monitor campaign effectiveness, report on key performance metrics, and pivot based on performance trends and customer feedback.


• Churn Reduction: Design proactive outreach strategies to retain high-value accounts and recover dormant or churn-risk users.

Cross-Functional Collaboration

• Partner with Marketing, Manufacturer Relations, Logistics, and Product teams to align telesales activities with overall business goals and promotions.


• Feed customer insights and pain points into the product roadmap and customer experience strategy.

Operational Ownership

• Cost Control: Manage telesales costs in line with margin targets while ensuring consistent productivity.


• Compliance & Governance: Ensure all telesales activities adhere to internal controls, customer verification protocols, and compliance standards.


• Innovation: Constantly seek new methods to increase efficiency, effectiveness, and engagement through digital channels.

The Person We Are Looking For

• 5–8 years of experience in telesales, inside sales, or call center leadership, ideally in B2B, e-commerce, FMCG, or SaaS sectors.


• Experience managing large telesales teams and working with CRM/telephony platforms.


• Strong analytical skills and experience using data to optimize performance.


• Excellent communication, motivational, and people management skills.


• Bachelor’s degree in Business, Marketing, or a related field; an MBA is a plus.