• Application Deadline:
• Position: Marketing & Communication Specialist



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 5 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Job Summary

• A Marketing & Communications Specialist is responsible for developing, coordinating, and executing marketing strategies that enhance brand visibility, engage audiences, and support business growth.


• This role blends creativity with strategy, crafting compelling content, managing campaigns, maintaining media relationships, and aligning internal and external messaging to reflect the company’s goals and values.

Key Responsibilities

Marketing:

• Develop and implement integrated marketing campaigns (digital and offline) to promote products, services, and company initiatives.


• Coordinate the creation of marketing materials such as brochures, newsletters, presentations, flyers, videos, and web content.


• Manage social media platforms and digital advertising campaigns (Facebook, LinkedIn, Google Ads, etc.) to drive engagement and brand awareness.


• Monitor trends, competitor activities, and campaign performance, providing insights for continuous improvement.


• Collaborate with sales and product teams to ensure marketing supports lead generation and customer retention.

Content Creation & Management:

• Write, edit, and proofread content for blogs, social media, press releases, email campaigns, and corporate communications.


• Develop messaging and tone of voice that align with the brand identity.


• Maintain the company website with updated, optimized content.

Communications & PR:

• Draft press releases, media pitches, internal announcements, and company statements.


• Build and maintain relationships with media outlets, journalists, and influencers.


• Coordinate PR campaigns and media coverage for company events, announcements, and milestones.


• Manage internal communications and support leadership in delivering strategic messages.

Event Support & Branding:

• Plan and promote company events, product launches, webinars, and sponsorships.


• Ensure consistency in brand visuals and messaging across all marketing channels and touchpoints.

Analytics & Reporting:

• Track and analyze marketing KPIs (e.g., engagement, reach, conversions).


• Prepare reports on campaign effectiveness and ROI for leadership review.


• Use tools like Google Analytics, Meta Business Suite, HubSpot, or Mailchimp for data-driven decision-making.

Key Skills & Qualifications

• Bachelor’s Degree in Marketing, Mass Communication, Public Relations, or a related field.


• 2 - 5 years of relevant experience in marketing or communications.


• Strong written and verbal communication skills.


• Proficiency in digital marketing tools, CMS (like WordPress), graphic tools (Canva, Adobe), and social media platforms.


• Experience with content creation, SEO, email marketing, and branding.


• Creativity, attention to detail, and the ability to manage multiple projects.