We’re looking for a savvy, strategic, and hands-on Digital Manager who will be responsible for elevating our digital presence and driving strong online performance across social platforms and e-commerce channels.
The ideal candidate is deeply passionate about digital trends, data-driven strategies, and crafting engaging consumer experiences that convert. Experience working across multiple African markets is a strong advantage.
Key Responsibilities
Lead and execute the brand’s digital strategy across all channels (social media, website, e-commerce platforms, email marketing, paid media)
Drive performance marketing and paid media campaigns to generate leads, boost conversions, and grow online sales.
Manage the planning, scheduling, and analysis of all social media platforms, including community management.
Optimize and grow our e-commerce experience across owned and partner platforms, ensuring seamless customer journeys and increased sales performance.
Collaborate with internal teams (creative, brand, trade) and external partners (agencies, influencers, e-commerce platforms).
Monitor digital trends, performance analytics, and consumer insights to inform strategy and refine execution.
Lead A/B testing, customer journey mapping, and performance reporting to constantly improve ROI and digital impact.
Ensure brand consistency and tone of voice across all online touchpoints
Requirements
Interested candidates should possess a Bachelor's Degree or HND with 5+ years of proven experience in digital marketing, performance marketing, or ecommerce roles.
Strong grasp of data analytics tools (Google Analytics, Meta Business Suite, etc.) and ad platforms (Google Ads, Meta, TikTok, etc.).
Experience growing and managing brand presence online across multiple countries.
Hands-on experience with Shopify, WooCommerce, or other e-commerce CMS platforms is a plus.
Exceptional communication, storytelling, and copywriting skills.
Ability to work cross-functionally and juggle multiple digital campaigns at once.
Good to have:
Experience managing digital campaigns or platforms across African markets (e.g., Ghana, Kenya, South Africa).
Prior experience with regional adaptation of content and digital strategy for culturally diverse African audiences.
A deep understanding of the beauty and lifestyle consumer space in Africa.
Worked in a digital agency. or in the FMCG Industry.